Ecommerce SEO is like a jigsaw puzzle -
you have to make sure you have all the pieces before you start.
I've been working with my chosen ecommerce engine - Zen Cart - for some weeks now, just getting it so it looks nice and runs the way I want it. No, it's not released yet - hidden behind a static page.
Here's the criteria for an ecommerce site:
- Runs fast
- Easy to customize
- Huge community support
I chose ZenCart out of all of these, because it works just like that, right out of the box.
However, it lacks a few thinks which you are going to have to fix - like any site these days:
- SEO permalinks
- Google Analytics
- Google SiteMap
The good thing is that there are modules for these three above:
[Now, I'm also checking out Google Checkout module and a beta version of Google Base module - but these are for another post.]
The point here is to get your site and your shopping cart set up so the search engines can find and rank you quickly.
I wanted to put these all in a single place so that anyone could simply update their ZenCart and "steal a march" on their potential competition.
Happy SERPs and profits!