Monday, February 16, 2009

Hot Search Engine Keyword Niche Tip - Getting keywords from news

Getting hot keyword niches from the news

Just a fast one for you. I outlined a way to get hot keywords from the news before.

But this was limited, since I haven't found a good keyword extraction tool. Most give you gobble-de-gook, which you then have to sort through.

Today, I tried a different approach:
  1. On a top website (I tried US News and World Report), look for their most visited and most emailed stories.
  2. Scrape these and drop into Google's Adword KeywordExternalTool.
  3. Now you have the synonyms which are a gold mine.
  4. Get the text file and drop into RankTracker to find the KEI.
  5. Take off the low KEI (>2.0) and high competition (>3 or 4 million).
  6. What's left is the top niches of the week.
I wound up with about 8 decent keywords (out of 190+ that Google gave me).

However, when you run these through Web1Marketing's Keyword Competition Estimator for exact phrase, intitle, and inanchor - you wind up finding that these terms may or may not be really all that hot.

Exact competition for three of them still wound up with over 120K in competition -and this is real competition.

Next step, if you have a product or a pressing interest, would then be to take those 8 terms and through them through Google's tool again to find the sub niches. And you can do them one at a time, since you only get 200 terms each time you try.

Then, take the sub niches and promote to them - which will eventually get you top standing in these 8 high KEI terms we just found.

Now for my use, this is just fine - since I'll then use these phrases as inspiration for cartoons. But I'd be better off also going that route, because social media can get buried as well. And this digresses.

But really for me, I'd probably do something like log into FriendFeed and take their most popular stories of the week and run those titles through Google/Ranktracker/Web1Marketing - because these are a bit more real than the news. (Propeller or NewsVine look most promising at this point - as some of this other doesn't look to be all that useful. Haven't tested it, though.)

Anyway, it's interesting to see what the Google Adwords Tool can do...
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