SEO Marketing Mix: Never thought I'd have so much fun complaining

http://www.flickr.com/photos/johnjoh/

Yes, I love to stop telemarkers' Internet scams - and the way to do this is by complaining.

Visit my links to complain about scammers at http://stop-telemarketers.midwestjournalpress.com

- - - -

//Sponsor//

For more information, I've been writing a book about Internet Scams - and a free online/email course. Come visit - let me know what you think...

Small Business Marketing Insight Tip #9 - Remote Blog Outposts

A short FAQ about the care and feeding of remote blogs.

What are remote blogs and why?

When you use an IR keyboard and large screen TV so you can blog from your bed - remotely... (grin)

Have fun - don't take social media engineering too seriously... Some of these theories just don't work in practice.

Marketing Insight - the return of mini-sites and mini-webs

(photo credit: http://www.flickr.com/photos/kwl/)

Just had to tell you about this one. Too neat.

(Warning: advanced terminology ahead - Geek Alert)

Dr. Andy Williams reminded me about it with his recent newsletter about site building.

I've been playing around with the idea of subdomains as minisites and have finally gotten it working. Mini-sites go back to the days of page-rank as King of SEO, and Michael Campbell (Striking it Niche, Nothing but 'Net, etc.). The idea is that you would build mini-sites around your niche and people would find all sorts of fascinating content within that mini-site and they'd bounce all around within it and build up your pagerank, making your SERPs improve.

Then you'd link these mini-sites together and you'd have a mini-web. Since the links were by related content, you could actually take over a major niche just on pagerank.

But the days of pagerank are ebbing, if not gone. Google doesn't think that metric is as important these days.

However, the concept is a fascinating one. It allows you to group your content by niche and then cross-link to related content on another site you also created and maintain. So link love can still be shared, along with subscribers (if you liked this blog post, other readers also found these blog-posts fascinating...).

Enter the idea of sub-domains. Now for the time being, Google still gives subdomains individual pagerank and treats them basically as their own site. Meaning that when you link from one subdomain to another, you are crosslinking sites. So you are giving authority to another of your own sites.

But this has been tricky to do, since other than hand-coding mini-sites, the best way to build a site was with WordPress (or some other CMS scripting platform). Meaning that if you wanted to set up a subdomain and install WP on it, you'd have several installs on your hard-drive with multiplicitous files duplicated in every subdomain.

Enter WordPressMU. (Multi-User.) It has the option of being able to create new blogs and assigning them a subdomain name - used on WordPress.com and many others. So each person runs a single blog, but the underlying program really runs them all as one huge mega-blog.

Here's the deal: Set up WPMU on a host and then create a new "blog" for each keyword niche. Posts in that blog are all germain to that subject and so build authority within that subdomain. Every subdomain is it's own subject - and so you actually build mini-sites again - and a mini-web, after a fashion.

What makes this really take off is that you can have completely separate look and feel for every sub-domain blog. It looks like it's own blog - which it is. And templates make it much, much easier to configure - but far more powerful - than mini-sites.

An example is Midwest Journal Press - this is set up as a main site for all the books I want to promote as a publisher. Every book is to have it's own blog. My latest project is How to Stop Telemarketers' Internet Scams. Note that the link goes to a subdomain on that main blog. I'm in the process of writing this book right now. And it will have all sorts of links off the site, but also to the other related books which I publish. It becomes an authority for the keywords of "stop telemarketers", if not "Internet scams".

The great part about it is that I can build an opt-in mail list just for that book (coming today, I hope) and so get subscribers on this particular niche completely independent of the other books I write/edit/(re)publish. Also, I'm not limited by a single template's foibles, but can actually grab and install various templates until I have the one which is appropriate to that particular niche. (A person looking to solve their "I've-just-been-scammed-by-a-telemarketer" problem will expect a more dramatic look and feel than the "I'd-like-to-lose-more-weight" person - who needs more reassurance.)

In short, WPMU looks to solve a variety of problems with a single install. Sure, there are some tricks that have to be mastered, but it's not a particular problem compared to learning HTML and coding pages by hand.

And to think - you probably heard it here first!

Your comments? Suggestions?

Marketing Insight - WordPress site-building sequence

(photo credit: http://www.flickr.com/photos/eirikref/)

This post on Marketing Insight is how to build your site. (And those are silo's above - where grain is stored before it is shipped to processors.) Dr. Williams (below) is offering one concept about how to build a site. He's actually converting old hand-coded sites over to a new WordPress platform. And I respect his work.

ezSEO Blog: "The overall idea of this new system is to concentrate on sub-niches, one at a time, and build those sub-sections before moving on to the next one.

THINK OF EACH SUB-SECTION AS A MINI-SITE

Suppose my website was on dieting. This is a huge niche and to try to do the keyword research up front would be a monumental task. A large part of my site would probably be the various diets that people could go on, so I would start off by setting up my Wordpress site with a super category called 'Diets'.

I would then pick one diet at a time, e.g. the Sonoma diet, and carry out the keyword research only on the Sonoma diet. I’d keep this data in a separate database in KRA Pro.

I could then concentrate on the Sonoma diet, creating a main page for that diet as well as articles on the diet that can link back to the main page.

When you are finished with the Sonoma diet, pick another area you want to work on, e.g. South Beach Diet and repeat.

IT’S LIKE ADDING LOTS OF MINI-SITES TO THE SAME DOMAIN, AND LINKING THEM WITH THE HOMEPAGE AND MENU SYSTEM"

I would take a different approach. And as you know from following this blog I use RankTracker to query WordTracker to get my niches (which is a whole lot cheaper and more powerful).

Now, as I've discussed, my approach is to distill my niches and their keywords. This gives me what keywords add up to the targeted main keywords I want to use to create content. I simply line them up by KEI and then work on them in that way. I don't take a certain one and then create content for all the pages like that. I don't do all the dog-collar keywords and then do dog-leash keywords. I'd work all of the long-tail niche keywords for dog in order of their KEI. Sure they'll cross, but what you are trying to take over is "dog" as a main KW - and that is what your blog is named. (Yes, that is a lousy choice as a "niche", since it isn't really, but it gives a good example. )

Under dogs, you'd have categories (silos) of dog-collars, dog-leashes, dog-dishes, and so on. As Andy says above, I don't really hold to silos either. Mainly because people don't want their content served up that way. And your "back" button is there by default on every page you visit. So bouncing from a too-content-limited page is easier than not.

And WordPress has the option of viewing all your categories on the sidebar. So while they might be interested in dog-collars, they might want to compare with the content you have for cat-collars. Or just Cats. Those are all on your categories - and allow you to nest categories as well.

I recently imported a Blogger blog into WordPress and found that now I had tons of default categories. So that screwed any idea of having category-silos without editing every single page out of hundreds. (And I have more to study up on the use of both categories and tags for posts - both of which cross-link posts, making it easier for viewers, but ridiculous if you are trying to maximize page-rank.)

Another reason I like to post by KEI rather than category is to break up my week. While I still have lots of research to do on the various keywords, it gives you more diversity and options if you are posting for the best traffic/competition first. And when you have all the long-tail keywords established, you can come back to work them all in sequence again (or several times) because you already have the research done.

My writing is what I am inspired on - so I jump from blog to blog, depending on what I'm covering at the time. Lately I've been hobby-horsing how to stop telemarketers' Internet scams, but this also gave me a post on hate-addiction, as well as putting up a new post from an old draft about expanding your marketing mix beyond email newsletters I had hanging around on that imported Blogger site. So I'm working on several keywords at the same time. Each with different publics. Keeps me from getting bored, but it's mainly to get those-type thoughts out and written down before I forgot about them and lost the inspiration. (Plus, it makes my friendfeed life-stream far more interesting, let alone twitter.)

And this method of writing for just a single blog also makes more sense to the search engines, since a person doesn't just talk about dog-collars for twenty articles over a couple of weeks and then fascinate on dog-leashes. This also breaks up your flow if you are doing posts, so your subscribing public isn't bored to tears by dog-collars, then bored by dog-leashes. A simple approach would be to write in one category, then do your next post in the next-best KEI category, and so on.

But I'm pretty sure with both tags and categories, any idea of a silo is pretty shot. Silo's are actually a hold-over from the days when PageRank ruled SEO. And pagerank has been pretty back-watered for some time now.

The general rule is that search engines follow viewers. So Content is King - like nothing else. Build a great site and you'll get more subscribers and they'll stick around for more (as well as buy).

The point of doing your articles/posts by KEI then targets your most likely traffic first. Rotating through these keywords until you have several articles for each long-tail-KW - and a good leg-up on taking over the main phrase, this keeps your readers interested and coming back for more.

Just my thoughts on the matter. What are yours?

Keyword research - an example of a very deep and wide niche

(photocredit: http://www.flickr.com/photos/koalazymonkey/)

Index-mining of a huge niche - an example
(a dull and boring, left-brained exercise)

Had to sort out some other stuff, so I've been vacant from marketing insight posts. But I was able to get some work done on the side, because an upcoming mess was staring back at me - so I put the old RankTracker to work at digesting stuff it wasn't designed to do.

My example is the huge, vast "niche" of self-improvement/self-help/personal growth, etc. It's that big because all humankind's adventures fall under it. Any time you push the condition of a person forward, it's self improvement in some guise or another. (Because actually, only the person himself can improve or worsen their own condition...)

So there were really far too many words to describe this area. And those terms above either gave no useful terms or too many when I ran them through my Adwords/RankTracker/OpenOffice system.

But I'd been doing this for months, getting various insights and doing trial searches. All of which resulted in lists and spreadsheets of words, but nothing definitive.

Finally, I decided to take a rather adventurous leap (like some cliff diver) and assembled all these numbers of lists into RankTracker and made it digest them. Turns out it was far more difficult than I thought. It chokes the WordTracker component at about 240 words, so I had to split these up - meaning my 6000 words took about 120 times to get them all ranked by KEI. (Several days' work in the background.)

And then I tried to get it to find alternate WordTracker suggestions - it doesn't choke so easily, but RankTracker can appear to hang after a thousand or so...

Finally, I got most of these done and wound up with over 12000 keywords (that's right - what a masochist). Extracted these to a spreadsheet, cranked up a database from that (OpenOffice is a wonder) and then built queries based on the top single-world keywords.

Turned out I had about 20 or so real keywords that were applicable (and not porn or popular culture related).

Now, I copied these by hand into a text editor, and then pasted that list into a new RankTracker project. Right now, I'm getting the WordTracker suggestions for these, which I'll run several times until I quit getting any decent KEI new keywords.

All this just to tell you how to take something that doesn't really seem to have a keyword set for that niche you know is there.

The steps:

1. Compile all the lists you have into RankTracker and find their KEI and suggested alternates.
2. Copy/Paste this into OpenOffice spreadsheet, then convert that to a database format to do queries and narrow down to relevant terms.
3. Take that short list and run it back through a new RankTracker project to find the real bottom line.
   
4. Convert that into a spreadsheet database and mine it.
   

Some notes:
If I had these all in spreadsheets to begin with, I'd probably been able to just extract the top KW from each and drop them into RankTracker. But some of these were simple text files from my earliest research into the subject.

Now I'm up to date and should shortly have a concise set of huge KEI niches (in the thousands, literally) that can be approached with finding the QAT (in quotes, in anchor, in text) for these and then lining up content and products to start this approach.

- - - -

The results: about 3700 keywords gave me just over 1100 usable (above 2.0 KEI) terms. Of these, there are nearly 50 which are over 10K KEI (rare). To get that kind of KEI, nearly all are under 300K competing pages (rule of thumb says that I probably have less than 1,000 actually optimized pages for these terms) and those high-competing pages have around 3K visitors every day.

While that mega-digestion took days, it now sets me up with some apparent uber-niches to develop. (Let's hope I can find a product for that niche which serves the community...)

So: there's your example of what is possible. I imagine if you took something as broad as pets, you'd then also be able to digest this down nearly as profitably. (I may go back to those top terms I had before just as a test, but I'm really going to have to have some free time on my hands...)

Good Hunting!

Keyword Research Marketing Insight - Don't think the inmates know how to unlock the sanitarium gates...

(photo credit: http://www.flickr.com/photos/amagill/)

Marketing Insight:
Escaping the sanitarium profitably with your keywords
-- don't ask the inmates for directions.

Sometimes I get fed up with people who use advertising as proof that people are buying or not buying stuff in any particular niche.

I've been doing a heckuva lot of research on keywords recently and can tell you this - advertiser are generally clueless about what people are going to buy. And they are caught up in this insane addiction to buying advertising as a way to get leads which will convert to paying customers.

The reason I say this is I've pulled in my Ranktracker files from Google adwords KeywordExternalTool and found that there are some fascinating keywords being used that have a lot of advertising competition, but no one is actually visiting these sites. True.

Now, this doesn't say all advertisers are this way - but when I've now run into the fourth or fifth "authority" saying that you look at these sites which tell you what advertising is being bought as an indicator of whether people are buying products in that area - and I say "BULL".

If you want to see if people are buying that product, check out eBay with one of the free analysis tools out there. This will tell you if there is a real buying market for it. Now, eBay is a bit different from Google, as people who are looking (google) aren't necessarily buyers (google and ebay). But if you use Terapeak, you can see over the last two weeks (for free) if anyone is looking for a product in your category and what types of products (and prices) they are willing to pay in an auction. (One caveat - auctions are for 1] Collectors, and 2] Bargain Hunters. So prices are unreal here - both too high and too low.)

Right now, I don't know of any other area where you can find out actual sales data. You want to be able to look at the records of buyers buying. Terapeak and HammerTap both license eBay's database records to generate their data. Another source would be WorldWideBrands - even though their entry is rather high, even for a lifetime subscription. But they can tell you the rough value of an area and whether there are buyers for that product. WWB does have an online trial where you can check out your keywords in a limited degree.

Oh - but you could check out Clickbank, which does (in a round-about way) give what is selling and you can work out roughly whether you could actually make money at that stuff. Also has return rates (as some of those digital products aren't worth the digital paper they're printed on...)

But when someone tells you to see if people are advertising as an idea of who's buying what - just smile and nod and thank them - then go right on by. Because those people are probably going to be there for a very loooong time. And you should be out in the real world earning money by the carloads.

So:
Places to find out if someone is actually buying products for your niche:

• Terapeak
• WorldWideBrands
• Clickbank.

Good Hunting!

Small Business Marketing Insight Tip: Keyword Article-writing tool - OpenOffice

Small Business Marketing Insight Tip:

Writing articles while keeping your keywords in mind just got easier.

Now, as you know from following this series of blog posts, I'm a big fan of using RankTracker to compile a spreadsheet of keywords - then mining that spreadsheet with a database.

Then you write your articles keeping those keywords in mind. And you can do this all from OpenOffice.

I used to keep a list of keywords to hand, and then started keeping a spreadsheet open on a second monitor while I wrote my articles on my main one. What I found out today is that you can search your database in the same window while you have your article open - saving desktop real estate. Look at this partial screen capture:

(image opens to larger version)

The database is opened up above your editing window, so you can see the keywords you've already culled from your RankTracker research. In this case, I'm working on a series of articles on telemarketing - and you can see the highlighted keyword "telemarketer training" right above the article with that keyword in it's title. Note that it's all in the same window.

Makes it easier to see what you're talking about. Now, if you have multiple databases, they'll show up there as well (right now, I only have the "refund02a" database registered, but more will be coming, rest assured). So you can switch easily from one to the other to find the cross-keywords you need, which helps you out with your Latent Semantic Indexing.

As you update your spreadsheet on a regular basis, that keeps your database current, so when you are writing articles, you can tweak them however your research sends you.

A probable sequence on this would be to

• set out your categories according to your research,
• pile all of these into one massive spreadsheet and then
• set up multiple queries so that OpenOffice Base can do your heavy lifting.
• Then, set your categories in your WordPress blog to align with your keywords.
• Once you have all this, then you simply set your publishing schedule to account for holiday cycles and start sending content to social media about the niche products you are offering and so take over top search engine positions.
  

Follow your publishing schedule and then it's downhill for your work, and uphill for your sales and bank account.

Just wanted to keep you up to date on the latest and greatest - make us both more efficient that way, eh?

Good Hunting!

PS. Coming soon: How to break into Google Analytics without breaking a sweat - a newbie's guide.

A simple (mostly) way to keep on track with smalll business marketing keywords

(photo credit: http://www.flickr.com/photos/ralphunden/)

Here's a simple way to keep on track with keywords
while doing your small business marketing.

But it's a little left-brained, so be warned.

If you've swallowed my efforts to teach you how to find really good keywords, and have fallen in love with the idea of spreadsheets - I've now figured out how to make it simpler to use the results.

The other caveat is that this is a bit tougher to set up originally- but when you do, it's easy to set up everything else.

Your goal is keywords with high KEI, good traffic, and low competition. And not spend forever extracting them. And you are really only using affordable (or free) tools to determine your natural SEO keywords.

The recipe:

1. Your raw ingredients are Google's Adword KeywordExternalTool, RankTracker, OpenOffice Suite (haven't tried this with the Word Suite), and Web1Marketing's Keyword Competition Estimator.
2. You research your keywords from Google, dump these into RankTracker to find their KEI and WordTracker associated terms, and then dump these results into an OpenOffice spreadsheet (as linked above). This new version means you don't have to do anything to them until after you have the spreadsheet - all big and raw and filled with stuff you don't need.
3. OpenOffice has a database (called Base, of all things) which you can use to do all your calculations. Simply set up queries with your parameters (I'll remind you what they need to be in a second - hang on there) and then set up reports which the queries produce.
   
4. The queries:
1. Sort by KEI: less than 2.0 - these keywords you won't be using, but need a list to check when you're copywriting.
2. Sort by Competition: greater than 4 million, KEI: greater than 2.0, and Length: less than 3 - these results give you likely major keywords.
   
3. Sort by KEI: greater than 2.0, Competition: less than 4mil, # of Searches (traffic): greater than 100 - these results are your likely niche keywords. This is what you will author content for.
4. Sort by KEI: greater than 2.0, Competition less that 4mil, # of Searches less than 100 and greater than 20 - this gives you your lower traffic sub-niche which you work on after you've filled the top niche keywords with content (or if that is all you get for this niche...)
5. Now, you can take the queries at this point and have fun. But, I'd suggest you garnish them with their actual competition:
1. Find your desired keywords by searching for them with "Find All" and then give their background a color. (It's a neat trick - once you've done it once, your hooked.) Remember, you're working from the good-KEI-but-too-much-competition words through your niche and sub-niche terms.
   
2. Take these one by one (sorry I haven't found a tool for this yet) and run them through Web1Marketing's tool to get their "QAT" value - in quotes, in anchor, and in text.
   
3. Then plug these in by the appropriate keyword you are looking for - all in their own column on the spreadsheet.
   
4. Repeat 2 and 3 until you have all your (colored) keywords done.
   
5. Update your queries and reports to include the QAT column.
6. Now you can print your reports and have fun. If you want, you can save the report in native OpenOffice Writer format and then highlight all those terms with QAT you've found - then print it off in color so you can find them easily.
   

With these reports, it's easy to simply work up your publishing schedule and also see what other keywords you can sprinkle into any content you have in order to get gains on those, too.

Now, I still prefer spreadsheets myself - at least at this point. But I'll probably move over to simply doing the database route, as I don't have to do all these queries manually every time I create a new spreadsheet.

The real advantage is that you can update your spreadsheet by simply running all the keywords through RankTracker any time you want to update their usefulness - and then just re-run your queries to get updated reports. The query automatically dates the report, so you're set - particularly if you run your results and print your reports the same day.

The point of all this left-brained exercise is to save you time and make your life less of a hassle.

And make it easier for you to work at getting these top keywords by grabbing their lower-end niches. Plus, be able to update your work quickly to see what you should be targeting this week.

Obviously, if you are doing this as an SEO consultant, for an Internet viral marketing campaign, then you have an incredibly valuable tool here.

(But since this blog has few subscribers right now, our little secret is safe...)

- - - -

Update (about 4 hours later):
Found out how to search for terms with wildcards (had to figure there was a way).

So now you can add to the above to look for certain phrases within your spreadsheet base.

Meaning, you take the top single- and double-term items to winnow out just the top keywords you want to rank for. Then put these as part of the search so you wind up with lists of only the ones you want.

What this is then great for is combining several searches and using the database to crunch the terms instead of RankTracker (which runs on Java and so is only as fast as the amount of memory and CPU size you have onboard.) In other words, basically - slow. OpenOffice Base is remarkably fast with it's queries.

Now, the idea is that you take a spreadsheet and find maybe four keywords which are appropriate to your product line. Then get all the similar words and related words which help you describe it. Get RankTracker to boil these down for you and then OpenOffice to distill them into a ready package. Update that basic database once a month or once a quarter and you're set to run your campaign and keep it accurate.

[Additional: Just to give you an idea of what I'm working with, my RankTracker output rolls up to 1280 keywords right now (soon to be expanded). Within literally seconds, I can sort these down to the 14 major keywords, 50 or so niche and sub-niche KW, plus the 8 pages of alphabetical listings for terms I don't want to use. Nice. The whole cycle takes probably an hour or two to do the first time, then updating maybe 1/2 hour once a month.

Sounds like I could really open up a paid service if I wanted to... Because all I have to do to take any other set of keywords from a spreadsheet is to set up another database and then copy the SQL formulas over. Sounds far more nerdy/geeky than it is.]

Great stuff, eh? Let the computers do your work for you, so you can simply concentrate on polishing your natural SEO content.

Cheers - and Good Hunting!

Small Business Marketing Insight Tip #7 - Wordpress, SEO, and technical hocus-pocus

(photo credit: augustinrouchon)
All things build in Wordpress SEO marketing - especially for small businesses.

(Warning: technical search engine optimization verbiage ahead - not for the faint at heart...)

Your blog has to have good content, but it also reflects your business plan. Like the Russian nested dolls (matryoshka's), everything builds around the earlier one.

This is one thing that has kept me from really building out my own sites, that I kept finding another doll inside the one I was working with. Right now, I think I'm close to the smallest possible one.

Now: follow this chain of thought -

• Each product line you have - and we are talking mostly info products, although this is applicable widely - should have it's own mail-list (autoresponder series, or A/R).
• These product lines build into your product funnel. Cross-sales and up-sales. "Would you like fries with that?" and "Supersize your order?"
• As well, if you can set up mini-sites for each product line, that drives both SEO/linklove and keeps product lines distinct.

However, if you have a single Wordpress-driven site (and this is currently the best and easiest way to build sites), you have a common template for all pages. Means you can only promote a single A/R opt-in - or nothing.

The solution is to do custom templates and set up every category as a subdomain.

This essentially gives you a mini-site, since (for the time being) Google classifies each subdomain as it's own domain. Of course, they are all on the same IP address, so you won't get the real linklove you deserve - but organizationally, this starts to un-nest those dolls... Here's how it works:

1. Get a plug-in to make your categories into subdomains (there are several out there - I'm still evaluating them).
2. Set a custom template for each one. Means you can put an opt-in form for that product on that set of pages.
3. Your category pages then talk about a specific product line - in my case, it's best seller famous authors who have written self-improvement books. (At that link, you may find I haven't implemented this yet - life itself is a work in progress, and this blog is to brief you on the news as I find it - excuses, excuses. )

Now, this doesn't mean you can't have a static landing page. Just write a static page with your sales pitch and then set it to be a daughter page (junior) to another page on the site. (I'm not a big fan of landing pages, since I tell people how they work on my marketing sites. I then have to be far more honest and less hype-driven. Once you know how sales pages work, they are ineffective - but there is always the Collier method...)

Your external articles, remote blogs, other video content - all these can now link to your subdomain - or within that to a specific post. Or they can link to a specific static page, which then links to that subdomain (which might even get you more linklove).

The idea is to make it as simple as possible for your viewers and for the search engines.

Search engines see: keyword-subdomain.memorable-domain.com/keywordphrase.php

Because you set your Wordpress Blog to lay out the category and post title in the permalinks - and your categories become the subdomain.

With me so far? OK, so I need to do a complete write up on this at some point with sequences and everything - and as I re-release the Online Millionaire Plan (under different title, same brand), I'll get this out to you. (And as you subscribe to this blog, you can be the first to know...)

But your categories are your main keywords, right? How do you know that you have the right categories before you make them into subdomains?

Next point: supercharging your keyword lists with RankTracker

(That link above tells you briefly how and why to use RankTracker - and I really probably owe you a video on this.)

I was messing around a couple of days ago and found how to pick your categories when you're looking for keywords.

Simply, I was wanting to see how usable two keywords were. However, they gave me tons of new stuff. And within that new stuff were more categories I could use.

Essentially, you look up your keywords in the Google Adwords KeywordExternalTool, then get these text files and drop them into RankTracker. This program then finds your KEI - you then take anything above 100 and run it through Suggest->WordTracker and find the related high KEI terms. Copy/paste these into a spreadsheet and sort - at least that was the earlier method.

Now: watch closely...

• Taking that whole set of keywords once you're finished finding keywords with the WordTracker step - now, take out your low KEI and low traffic keywords. Save your work.
• Copy/paste the whole long link into your spreadsheet (I use OpenOffice - your mileage may vary.)
• At this point, you can search within OpenOffice for keywords ("find all") and then assign a background color to that series of KW. Makes your spreadsheet look very nice and easy to see relative values of keywords to each other - even if they are disrelated. But hang on there...
• Sort by competition and insert a row between everything above 3mil. Color it something distinctive. Now sort everything above that color bar by KEI, first by number of keywords in ascending order and then by KEI in descending order. What you wind up with is high KEI terms which have too much competition. (You have the spreadsheet do both sorts at once, so your 1-word KW's show up in KEI order above you 2-word KW's, etc.)
  
• Now, take each of those terms at it's base ("biblical" and "bible" have "bibl" as a base, "christian" and "christ" have "christ" as a base) and search for these in RankTracker. This gives you all related terms which a search engine will also find.
  
• Copy/paste your search results into a second sheet on the spreadsheet - one after the one you put the entire list on. Rename it with the keyword base you just searched for.
• Do this for all the top KEI single-term keywords you found. Each base term gets its own page on the spreadsheet - just add more until you have everything you want.
• Then sort out the pages by competition, then by KEI and you'll have what you want. (See the note below on this sequence if this is new to you.)

And you now have your publishing sequence. Work from the top down with articles and blog posts, etc. and you'll then take over that high KEI single term keyword as you take over the smaller niches.

Discussion

Where you find a high KEI search term that has few subordinate long-tail niches, you can skip it. Example: "Spirituality" search gives "healing", which gives "crystals". Related terms also gives you "crystal meth", "Crystal Gunn" (porn star) and "crystal balls". While crystal ranks high, if you take this down to only healing-related keyword phrases, you have little to work with. If you want to talk about crystal balls, there's a lot to talk about. Otherwise, no. "Bible" on the other hand, is massive with ripe keyword phrase niches. (But it's been around some 4,000 years...)

So your base terms (tidied up for your viewers - add the 'e' back to Bible) become your categories. Your long-tail niche keywords are the basis for your post names. As your categories become your subdomains - Google then thinks this particular (subdomain) site is all about Bibles, since every post on it discusses some other aspect about Bibles. And linklove is spread all around, since you will have pagerank just for that subdomain - while your crosslinks then share it with your ecommerce site.

And as you do your keyword searches, you'll find more categories - which can simply be added to your site, and they can be turned into subdomains, etc. etc.

That's a bit thick above, but when you do it for yourself, it becomes very clear. (Yes, I need to do a video on this, don't I? Well, as I can get to it, I will - look for the revamped Online Millionaire Plan coming to an embedded YouTube video near you...)

The point is that now you don't have to guess at what categories to use. You simply go after the top keywords by publishing effective content, properly optimized, which takes over the long-tail niche phrases. These then start ranking you higher for the high-competition, shorter keywords.

And since your subdomain is (currently) given the importance of a site, you are now creating a niche site just for that exact keyword. Google will love you for this one.

With separate templates for each subdomain, you can tweak up these subdomains to actually look like different sites - like mini-sites - and have them all crosslink neatly.

(And if you really wanted to take this right on out, you'd set up WordPress MU for a multi-user environment - and then you'd really have separate mini-sites for each product. But your maintenence costs - in terms of time - really expands with this idea. By having everything on one blog, you can then simply add more content without having to log into each blog, etc. I guess you could do it as an administrator...)

Subdomains with custom templates look to be the most elegant application at this point.

• Linklove - Google treats these as separate domains, each cross-linking, so greater trusted authority for each.
  
• Segregated product lines - so you can actually maintain several diverse lines without conflict. Someone who knows all about Dogs isn't expected to know much about Bibles.
  
• Customized user experience, so you can tweak each subdomain template to get better conversions without changing your main template.

But you still have to surf each subdomain as a newby user and see that the way you have your template makes sense for that subject area - "sense" is what the viewer expects to find.

- - - -

Setting up your spreadsheet to make the best of your keywords from RankTracker.

Here's the sequence:

1. You have your spreadsheet and RankTracker open, with your keywords searched the way you like them.
2. In RankTracker, delete any keywords less than 2.0 in KEI and less than 20 in traffic. Don't delete anything else.
3. Now, copy and paste the entire KW list into your spreadsheet (the registered/paid version of RankTracker allows you to do this...)
4. Sort your whole list on the spreadsheet by competition, ascending (biggest toward the bottom).
5. Insert a (colored) row between everything above 4 million.
6. Select and sort only that bottom section by KEI, descending (biggest toward the top).
7. Sort everything above that bar by traffic, descending.
8. Insert a row at less than 100, and then color it.
9. Sort this middle section by KEI, descending.
10. Now, sort the top section by KEI, descending.

What do these sections mean?

• Bottom section gives you your top keywords to take over.
• Top section gives you the sequence of content to publish to do that.
• Middle section is full of "less profitable niches" as traffic is lower - so you have to write more content to get the same amount of total traffic. But competition is waaaay lower, so...
  

Why these arbitrary numbers?

• About 1 percent of sites are properly/accidentally optimized. By taking 3 million competing , you will wind up (roughly) with 30K pages to compete with (WordTracker says that's a niche). Analyzing the top 10 out of these sites will give you what you need to do to compete with/out-create them effectively.
• You want at least 100 per day coming to your site. But the smaller traffic niches also usually have much lower competition - so if you can crank out pages, you'll be able to do five times the pages and have many times greater response. (Some niches actually have no sites optimized for them - easy pickings.)
• If it doesn't have KEI above 2.0 or better, it's not worth your time. Some say 3.0 - but I've found that this throws out some hot sub-niches and can really limit your ideas for content.
  
• You can pick any numbers you want, though. Try them out and you'll see what works best for you.
  

- - - -

OK? Well, I've got to run - a lot of content to produce on top of everything I'd already scoped out.

If you have a better idea or just think this is crock - feel free to comment...

Hot Search Engine Keyword Niche Tip - Getting keywords from news

Getting hot keyword niches from the news

Just a fast one for you. I outlined a way to get hot keywords from the news before.

But this was limited, since I haven't found a good keyword extraction tool. Most give you gobble-de-gook, which you then have to sort through.

Today, I tried a different approach:

1. On a top website (I tried US News and World Report), look for their most visited and most emailed stories.
2. Scrape these and drop into Google's Adword KeywordExternalTool.
3. Now you have the synonyms which are a gold mine.
4. Get the text file and drop into RankTracker to find the KEI.
5. Take off the low KEI (>2.0) and high competition (>3 or 4 million).
6. What's left is the top niches of the week.

I wound up with about 8 decent keywords (out of 190+ that Google gave me).

However, when you run these through Web1Marketing's Keyword Competition Estimator for exact phrase, intitle, and inanchor - you wind up finding that these terms may or may not be really all that hot.

Exact competition for three of them still wound up with over 120K in competition -and this is real competition.

Next step, if you have a product or a pressing interest, would then be to take those 8 terms and through them through Google's tool again to find the sub niches. And you can do them one at a time, since you only get 200 terms each time you try.

Then, take the sub niches and promote to them - which will eventually get you top standing in these 8 high KEI terms we just found.

Now for my use, this is just fine - since I'll then use these phrases as inspiration for cartoons. But I'd be better off also going that route, because social media can get buried as well. And this digresses.

But really for me, I'd probably do something like log into FriendFeed and take their most popular stories of the week and run those titles through Google/Ranktracker/Web1Marketing - because these are a bit more real than the news. (Propeller or NewsVine look most promising at this point - as some of this other doesn't look to be all that useful. Haven't tested it, though.)

Anyway, it's interesting to see what the Google Adwords Tool can do...

Small business marketing idea - last resort advertizing...

(photocredit: PEEJ0E)

Small Business Marketing Keyword Idea -
how to make your site more profitable for adsense.

Was just fooling around with RankTracker and Google's ExternalKeywordTool and found a very interesting point you can put to use.

Toward the end of the 30-Day Challenge, they suggest that if you are getting traffic, but no viable sales/conversions, you can simply turn the site over to Adsense and start making money at it (and then start over with your niche research - both 30 days older and wiser).

Well, I found an approach to getting advertisers to flock to your site.

Simply use Google's Keyword Tool in reverse. Now I have several times advised staying away from buying PPC because it's not all that efficient a way to get traffic to your site, plus the initial outlay is quite high - you could burn through your budget at an incredible pace. However, if you've created a high traffic site for a niche which doesn't have buyers in it, why not do these guys a service?

On Google's Keyword Tool page, look up your site's keywords and then look to see which ones they are paying the most for. Then simply revamp your page's SEO (title, headers, etc. ) to take advantage of these. Now, you don't want to change anything that is getting you traffic, so you keep in the keywords which they are looking for. But it doesn't mean you can't add in additional keywords which are higher paying.

And of course, you make Adsense ads the key thing on the page, under the title and heading, but before the content. Your text can actually wrap right around the adsense ads (that's to the right of the ad) so you pull attention to that adsense block.

This of course is violating everything I say about how to best serve your clients. But if you aren't getting sales, it's your farewell to that page and maybe that site - if you plan on selling it. People are coming for the content and the adsense is now a form of that content.

But learn your lessons and set up pages which actually convert to sales of your own products or affiliates' or both. Meanwhile, make any scrape of income from PPC Adsense - but my advice still stands: unless you are inordinately endowed with left-brain brilliance - stay away from buying PPC. You can sell adspace all you want, though.

Have fun with this!

Secret News Keyword Strategy I probably shouldn't tell...

(photo credit: Bullish Bankers)

Secret News Keyword Strategy I probably shouldn't tell...

Here's a dirt-simple method I just twigged on - and I'm telling this, first because you should know a fast way to get on top of breaking trends before they become too saturated for marketing, and second - because it's probably not now a secret. And besides that, anyone whose been following this blog faithfully deserves whatever I can give them. Finally, I'm not going to be using it - because my type of content takes too long to come up with to do this daily, unless research shows this to be wildly profitable...

This keyword strategy is designed to put you at the front of every rising trend with the exact profitable keyword phrases, based on what mainstream news media is shouting from the roof tops (whether it's true, makes sense, or not)

The secret keyword strategy sequence:

1. You know Google Trends, right? News is down there on the bottom graph. Take the top news sites (I suppose you could do this with top blogs, as long as they change daily) and use a keyword tool to scrape what Search Engines will say their keywords are.
2. Now, take that keyword list and run it through a KEI generator, like Rank-Tracker (no, I'm not an affiliate, I just like the tool) - and find out what people are actually looking for which is related to what is in the news. KEI of 3 or above, at least 20 or above on daily searches.
   
3. Work out your R/S quotient and line these up that way - which will give you profitable keyword phrases with the lowest competition for the demand. Work on these first.
4. Then you simply write good link-bait copy and link to products.

And repeat this as much as you can that day - hell, if it works out like it looks, you could afford to hire people to write copy for you. Reason being is that you can use this method to get on the rising side of trends and establish your market base before that market becomes saturated. The next day, you start over. The trick is to get in, find the exact keyword, pop up some short posts with a link to a product that assists/solves that problem - and is available for immediate download. Call it "the secret of news niche marketing".

Obviously, a saturated market has low KEI and high R/S ratio, even when the traffic dies off (the other profitable side of the market curve). And the only one's making income in that scene are big box stores with tons of very cheap inventory - and can compete on price.

But doing the above gets you out ahead of the field, ahead of that curve.

The downside of this is that its entirely possible - since people don't trust the news - that they are barking up the wrong tree and are way behind the curve. They do tend to run in herds - and occasionally off cliffs all together.

(And if I were a journalist or had one as a buddy, I'd key them in on this strategy. This is the way they could find and get ahead of rising trends by finding which subjects are actively being looked up - and have peoples' interest - and which are already saturated with tons of competing pages/stories already. And guess what - your scoop won't be what you think it is... But your readership will climb as you always are writing ahead of the curve and can - mostly - start spotting a nascent trend. Tip: take your keyword and put it back into Google Trends to see what it's doing - write on all the uptrending ones.)

Don't understand some of these terms? OK, then either skip this post, or look them up. Hate to do this to you, but this post is for SEO-savvy people - and only those who are smart enough to find this blog. If you are natively that smart and want to understand what I just said, you can search this blog, as I've gone over this material before. The answers are all there.

Good Hunting!

Laws of Keyword Usage - all keywords are not created equal

This error below made me realize I hadn't compiled the rules/laws/principles of proper and effective keyword usage for SEO:

1. One main keyword (phrase) per page. Now, sufficiently long, you'll get other combinations of keywords which link to this page, but you are going for one particular long-tail niche (forget one-word keywords, these have been sewn up long ago and are maintained by huge sites with massive link-love coming their way.

Reason? Your page is known (reputation) by its in-bound links. Whatever they say is on the page is really more important that what is on that page - but you want all inbound links to say the same keyword as you optimize the page for. If you work on getting prime search engine real estate (top 5 positions - above the fold), then figure for a keyword "scatterbrained nitwit", all or most of your inbound links should have the words "scatterbrained nitwit" in their text link. While you can get "scatterbrainednitwit.com" to help out, it's not essential. (But note: having "scatterbrained-nitwit.com" can get you penalized, as spammers wasted that approach years ago.)

Two or more keyword phrases will confuse search engines and give you lower rankings. Your pages should be like you talk - one subject at a time. Don't talk or write in non-sequiturs. If you do have to bring up another topic, it's perfectly OK to link to a separate page on this new topic. Gives you another keyword phrase you can "dominate".

2. Use your meta-tags for theme words, not keywords. Most of the biggest search engines don't rely on meta-tags (thank spammers for that one, too...), but Google uses them to check the "theme" of the page, ie. does your content match what you are talking about?

If you put your keyword phrases in your meta-tags, unscrupulous spammers will scan these to find what you are talking about or trying to get search engine real-estate with and work to beat you to the punch. Just what you need - more competition.

The old tools which harvest meta tag information are good now for finding theme words - what that page should be talking about. The reason Google looks for theme words is also to help them figure where to list your page. Most words have several distinct meanings. Searching for "Apple" the computer company shouldn't give you results on "apple" the fruit. Help them out - use meta tags for repeating theme words on your page.

3. General current use of Keywords:
a. Page title
b. H1 heading
c. Once in opening paragraph - which should be emphasized with bold (or possibly italic - but only in san-serif fonts, so it remains legible).
d. Generally, no where else on the page, or at max - no greater than 5% of that text copy - again, thank the spammers for this rule.
e. The rest of the page is composed of theme words and articles (an, a, the, those, that, etc.) and somewhat meaningless words which hold the sentence together (conjunctions and stuff like and, or, with, as well as of, in, by, etc.) But these common words aren't theme words and so shouldn't show up on your meta-tags.

This above is the result of several studies into page optimization, namely through Michael Campbell, Dr. Andy Williams, SEO2020, and some others.

While the rest of this below post seems fairly accurate, the below is not. (P.S. I blog this to give you all possible data, but also because their site has no particularly apparent way to add a comment.)

Website Magazine : Keyword Research - A Foundation for Local SEO:
"Focus on one or two keywords or phrases per page – and use them in the title, subheads, meta tags, and copy of the page. Also use keyword variations in the text to enhance the keyword’s relevance.

As an example, let’s say your business is called Las Vegas Floral Boutique. You could use your business’s name as one keyword phrase and ‘Las Vegas flowers’ as another. Since most people will be using ‘Las Vegas flowers’ rather than your business name in their searches, mention Las Vegas Floral Boutique occasionally but focus more on the more generic term and use variations like ‘Las Vegas flower shop’, ‘flower shop Las Vegas’, ‘affordable Vegas flowers”, etc."

Tags and Keywords determine YouTube video findability - SEO strategies

On some sign-up in the last few days, I got a free pdf from Jeremy Burns, entitled ViralYouTubeTraffic. (If I knew where I'd got it from, I'd link it... and bless it's soul, it's all over Google.)

Here's a boil-down of what I see as vital (italics are direct quotes):

1. How do you gauge a video's popularity?

The popularity of a video can be gauged by looking at the views count and it is important to see that there are two ways that videos results are returned: By the title of the video and the ‘tags’ used to describe the video. By all appearances, the ‘tags’ are the most important keyword reference to optimize... In fact, these are probably the 2 most important optimization tools (other than making a great video) that you can use to get your video viewed many, many times. Fortunately, most YouTube users are not experts at keyword optimization and only tag their videos with a few related keywords. With a little thought and brainstorming, you can make your videos ‘findable’.

Means that keywords, like the rest of the Internet, are only used by the savvy - and that is where the money/viewers/leads are.

2. Channels, Groups, Playlists

Search Tools:
Channels: Basically, channels allow you to search for videos uploaded by a specific user. You can create your own channel
Groups: This feature allows you to search by groups using a keyword. This is important for advanced search because groups attract passionate people.
Playlists: This feature allows you to find playlists or groups of videos organized by a common theme.

...

After you’ve created a YouTube account and uploaded some videos, take the time to create a custom profile and your own custom channel information. You should also create at least one group, and you may want to create a playlist if you have more than 1 video.

This will give you a big advantage when people sort for ‘Channels’, ‘Groups’, and ‘Playlists’.

If YouTube users are so unsophisticated now that they can barely pick more than 2 or 3 decent keywords to tag their videos with, there is little doubt that few to none are actually taking the time to make customized channels, play lists and groups.

Idea here is the same as keywords. You want to make your video findable. These three are social networking tools within YouTube that facilitate people finding your video when it is associated with words they are looking for. That is really all keywords do - search shortcuts people use within search engines. (If you want a good cross-section of Internet culture, just look at Google's hot trends...) People use common terms to find stuff - and you just have to find what those terms are, plus tag your video and include those terms in your title and descriptions.

3. Characteristics of successful videos

Well, I have found that there are certain characteristics that can help make a video successful, and I’ve listed them below... Funny, Weird, Gross, Shocking, Interesting, Sexy, Inspiring, Demonstrates, Instructional, Personal

For the use of someone trying to develop a trusting relationship with a public that will opt-in to a mailing list and then continue to buy, let's narrow down to these few:

Funny, Interesting, Inspiring, Demonstrates, Instructional, Personal

Anything else is a flash in the pan. What you want is a classic that will be around (and searched for, referred) over and over.

5. Case Studies - Burns does four very clear case studies showing why each was a success as marketing tools. (Get the PDF, which has links to these videos.)

His summary says it all:

4 Important Observations About The Videos In The Case Studies
1. A video does not have to get very many views to be an absolutely amazing financial success. In the case of high-ticket items like real estate, a very simple and amateur video which got only a few hundred hits sold a house. The return on investment was awesome.
2. Video length is very important to note of. Keep in mind that people on the internet have extremely short attention spans, and there maybe much better videos waiting for them to view if your video is boring for even 5 or 10 seconds. Unless you have a very strong professionally produced, or extremely funny or engaging video, there isn’t much reason the video has to be over 2 minutes. Videos as short as 20 seconds that take 10 minutes to produce may be as powerful a professionally created video that is 5 minutes long and cost $5,000 to produce.

3. We also learn that even the most basic demonstrations of a product using YouTube can help to sell a product (unless you are showing a competitor’s product in a bad light). Keep in mind that even if a demonstrational video that doesn’t get many views from people searching YouTube, it can still be a useful marketing device --Just embed the demonstrational video in your website to help convert visitors into buyers. ...

4. If possible, put people in the videos...those people will show their friends those videos and those friends may show other friends and so on. Just be sure that if an actors release is required ... that you have one.

Length, as sales page writers have found, has more to do with maintaining interest than attention span. Trailers are short in movie theaters to take advantage of that short, emotional attention span. Marketers are saying, "Plug this into your subconscious right now and REMEMBER IT." When the video gets longer, you are engaging their analytical side as well.

For real marketing, you can't practically emotionalize trust without also delivering some goods for the Analyzer in us all. Emotional appeal only lasts so long - ask any President's PR person. While approval ratings usually go up after they left office, they are mostly in the gutter when they left (I think Truman still beats Bush at this point...). Approval ratings go up when they only have their fond memories left (and the press quits bashing them every day, on the hour, half-hour, and in-between.)

You want a viral affect that lasts. So length is optimal against how good your copy is and how well your production carries the viewer.

6. Movie Quality

Burns goes into a great deal about how to make videos. Suffice to say, the tools are cheap, plentiful, and have short learning curves. I made my first one in an afternoon when I installed the program.

But there are these recommendations:

What's the best format to upload for high quality? YouTube recommends the following settings: * MPEG4 (Divx, Xvid) format * 320x240 resolution * MP3 audio * 30 frames per second

Movie Length And File Size: Movies must be under 10 minutes, under 100 megabytes in file size. This should not be a problem, as most effective promotional videos are short.

When uploading your videos, it is important to remember that this is the time to optimize your video profile to get the most visitors from YouTube searchers. Here are some screen-shots to explain the basic functions of uploading your videos. After you have created your free YouTube Account, login and go to your account page and find the button that says ‘Upload New Video’.

This step is the most important step so take your time and make sure you get this right.
In the title box, put your best keyword, and make your title exciting if possible. Something that generates curiosity will help. You may also consider putting your website URL in the title (but not absolutely necessary).

In the description box, describe your video and BE SURE to put your website URL! You may want to put some keywords in the description.

The ‘Tags’ box is critical. Here is where you want to put all of the best keywords that you found from your research. These are the keywords that will help YouTube surfers find your videos.

Another key point he covers is to have your web address visible at all times. Like a banner behind your video action if you are recording, part of your template if you are working from a PowerPoint presentation, or as a watermark if some combination of things. The idea is that you get the person to see your web address so they can go there for more information.

As well, make sure you have a final page to that video which has your address - and is the last (and probably also the first) thing they see. "As sponsored by gothunkyourself.com" or something.

7. List Building

Now we'll see how this then ties into what we've already covered in List Building through An Online Millionaire Plan:

How To Build Your List By Offering Free Videos:

List building is a very important part of doing business online. There are a few ways you can build your list using YouTube. The first is to put up videos, and at the end of the video, instruct the users to visit your website. At your website, be sure to have an email sign up form to collect as many subscribers as you can to market to them over an over again. You may also want to use videos as incentives for people to sign up.

For example, in exchange for a name and email address, you can send your subscribers a link to 2 sample videos which offer a sample of your product or some type of demonstration. This is especially effective if you have an information product and you can show one or two techniques to pique the prospects interest. Be sure to describe the videos and the benefits they’ll receive from watching them and you’ll likely increase your email list.

Trust Building: If you have an email list already, you may want to create a few videos of yourself and your product to help build a personal relationship with your subscribers. This may not be appropriate for all types of businesses, but there is always some way you can increase trust with video that shows your subscribers more about what you can offer them.

Educational Videos Educational videos also fall under the category of trust building. Educational videos can be useful if they tell potential buyers more about your product or service. For example, if you were selling a series of cooking videos on DVD, you might find it useful to do a short series of YouTube videos demonstrating a few recipes and then direct watchers to your website where they could purchase complete DVDs. You might also have the educational videos embedded in your website to help show what you do to people who find your site in the search engines.

It helps to build trust when people see a sample and see that what you are offering is good.

Here's where the rubber meets the road. If you are going to generate leads/traffic from videos, you have to generate trust. So sexy, gross (or sexy and gross) videos won't do - unless you are selling porn, but these usually get banned from YouTube quickly.

Simple educational videos, as Burns mentions, will build trust.

As well, the idea that you give away something for people who give you their email address is standard for this industry.

With videos, this can be simply an address to a page with a video that's not commonly available - or a .zip file they can download where that video is embedded into a web page as a Flash file. Or you could simply give away a PDF ebook which has video links in it. (I haven't yet worked with embedding video into PDF's, although I'm sure some one has - stay tuned...)

8. Where to from here...

Now that you have them on your list, realize that this is a visual-oriented, Web 2.0-savvy subscriber. They may not be satisfied with simple emails and PDF ebooks. So you should make special list-only videos from time to time and embed them on your blog.

And of course, all these videos you make can then build into your own funnel products, since videos make great course material. Particularly if you are making educational and how-to videos from the beginning.

Courses built with audio and video, in addition to PDF's, will give a lot greater value than a simple text or HTML-based course. Of course, you want them to buy your hardcopy version that comes with a CD or DVD.

Lulu and others enable you to create CD's and DVD's that the person can buy directly (or you could burn and print them yourself, for a little investment of personal time and money).

You can make access to these projects "direct access only", such that unless you give out the exact address, they would never be able to find it on their own. Perfect for special offers (like the pre-release paperback version of a book - or that link above on List Building where you can get a section of a larger book for a fraction of what the final book costs. But only where the author gives you the exact address - and none of the others can be searched for, since they are all given exact numbers, which are impossible to get sequentially and guess...

And... there is great crossover potential. I've mentioned embedding these in blogs. They also embed well in sales pages (though KISS still applies) and also can be linked from your articles - which will boost your credibility enormously. They also can be enabled through your RSS feed, meaning people should be able to "podcatch" them if you set it up right (More on this later as I research it).

- - - -

As a review, Jeremy Burns gives great value in this PDF, and has made it available for many to either sell or give away (as you can see on Google).

It's a great start.

But as I've been blogging lately, this is the way our modern Internet culture is heading. Burns points out that, as usual, really optimizing your videos (as people still don't do with their web pages) is how you can generate quite a bit of traffic and credibility for yourself.

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Sponsor link:

Brought to you by An Online Millionaire Plan - the book.