(photo credit: www.movies-photos.com)
I was looking up a triage of messy telemarketer scammers I had run into:
Bidfuel.com, InternetIncomeSolutions.biz, and BrightBuilders.com
Looking these up on various SEO tools gave an interesting result. The first two weren't optimized even slightly for any niche and didn't even utilize basic SEO tactics. Yet they sold "Internet training" - specifically, "Ebay business starter" (which according to WordTracker, no one searches for).
BrightBuilders was the best of the lot in this regard.
However, when I looked for incoming links, they had between 0 and 4. I've got a single page with nothing on it, but it's linked over 768 times within a couple of months of getting the domain!
Now - it gets thicker. Looking these up on quantcast.com, the other shoe drops.
The people who go to there site are 1) Decent income, no education. 2) Are continually returning visitors - meaning they were sold a subscription.
So despite how bad they are in terms of reputation (there are ripoff reports and scam alerts in the top five for all three) - the people who buy their stuff don't know enough to look them up first. (Or, in my case, fell for the sales pitch and didn't bother to google them.)
And there you have it. Not everyone who is on the Internet even cares if someone does more than look over their site casually. That site isn't designed to sell anyone anything They aren't there to get visitors. In two of the three examples, they are simply there as a login site for other traffic.
If you do research these guys, you'll find that they are really some extremely bad-intentioned telemarketers who prey on the naive - and cover their tracks pretty well. But if they were really in business for real, they'd "eat their own dog food", meaning apply what they teach.
PS. Why do I link to them with these keywords? Because maybe if we all link to them with terms like "Internet Scam" and "Ripoff Report", they'll start getting that link reputation. Certainly they have no defense against it. At least its something.