Friday, October 24, 2008

Where is social media going?


Where is social media going?

Looked up predictions on this and found a few. Some make sense, some don't.

Innovation will continue to take risks and find new solutions to recurring problems.

Here's a comment I just left on another Chris Brogan channel:
All this makes sense. Especially in this worrisome economic climate we've inherited.

Figure the online activities that can't monetize themselves will fold, but those which have greater communities will become "sponsored" by various entities.

There will be no "one" universal media, but rather - as Brogan points out - there will be one (or a few) accumulators for all these feeds. Right now, Friendfeed has the top spot in this, particularly as they just came out with an auto-updating live feed.

And so MSM has been given notice. Steve Rubel pointed this out recently. Newspapers either have to embrace social media or drop out entirely.

I want RSS feeds for papers so I don't have to wade through emails. RSS I can scan, emails have to be opened one by one (although there are some gmail features...) I want media archives to be open and able to be searched for earlier articles. I don't care if there are a lot of ads on those pages, as long as they are relevant products to what is being discussed. (Note, with templated ads, you can serve up current ads for old stories...)

There is no problem "making money" with any sort of content. The problem is carrying on the conversations that are already existing.

Conversations like, "How do I solve this?" "How to I keep my family fed and food on the table, a roof over their head, and clothes on our backs?" "How's my favorite sports team doing and why?" "How can I get some cheap distraction from all this bad news?" "How can I increase my disposable income - or have any at all?"

That's what marketing has to address - real concerns. It has to revisit their reasons for flashy cars and beautiful clothes and what Hollywood celebrities think (or if they do).

For the individual entrepreneur, this is the way to go. Find what solutions you are using and get them out in front of people who might care. Contribute to solving the world's problems. And have fun at it.
What's your take on this? Make sense? No? Tell me.
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