(image link: Fine Art America)
There are 3 apparent classes of Social Media Marketing
More of a note for future research, it still needs publishing. These are the ones which seem socially acceptable - not the obnoxious ones:
- Direct marketing - bookmark tagging (OnlyWire, etc.)
- Proxy blogging - mini blogs on free hosts which point back to your linkbait. (Gray Hat)
- Comment posting on other's blogs and forums with a link back to your a) website, b) about me page, c) specific permalink that's appropriate.
Outside of those guidelines (and obnoxious):
- only posting your own blog posts to twitter, friendfeed, facebook, et al.
- only linking to JV partners or commenting exclusively on their sites
- only commenting about what you just did recently
- friending everyone you can and then only posting your own stuff like above - so all your "friends" get from you is how great YOU are.
- stupidly obvious spammy "SEO" tricks like asking for people to link to you or digg your stuff.
- Helping others first - as Chris Brogan puts it: 12-to-1 ratio of theirs to yours.
- Really being interested in other people and how they are getting along.
- Proposing your product as a solution to their problem only in an offhand way, not assertive.
- Or, better yet, never bringing up what you do at all - but only providing excellent content and great comments on others' sites which forwards the conversation in a sequitur manner and contributes valuable service to that niche community.
But I imagine you have a better look at this than I do -- what's your take on this?