From ZDNet's blog
Top video sites in February 2006
Site Audience, 000 YTY Change
MSN Video 9,279 44%
YouTube 9,045 NA
Google Video 6,246 NA
iFILM 4,336 102%
video.search.yahoo.com 3,774 148%
- - - -
From Internet Marketing Watch
1. YouTube (43% video sites market share)
2. MySpace (16% video sites market share)
3. Google Video (11% video sites market share)
4. AOL Video (7% video sites market share)
5. MSN Video (4% video sites market share)
6. StupidVideos (3% video sites market share)
7. Yahoo! Video (3% video sites market share)
8. Break (2% video sites market share)
9. eBaum's World (2% video sites market share)
10. dailymotion (1% video sites market share).(this blog doesn't give a specific source for their data)
- - - - -
From this we can see that even looking at the top video sites by page rank doesn't equate to real traffic. And - customer service (interactive-ability) tops being first or biggest in another field. Other normal corporate economics laws still hold - Google bought YouTube, giving it 54% of the market share (however, Google's videos are much harder to use and get video's posted, so...).
The point here is to use the Short Head to get your message out broadly, so that the Long Tail you are targeting will be able to get your message. YouTube is on top because of better service - you create, they upload. If there is a problem or complaint, your video comes down later. Google inspects beforehand and stays safe, but unable to take advantage of a rapidly moving market. (So they buy one that can...)
Reminds me that Disney owns some studios who put out non-family oriented films, and they don't get the Disney name on them, but Disney still rakes in any profit.
- - - -
How do you put this to use?
0. Do your homework on your niche, your keywords, and your message for all your video's - as well as how this compliments your marketing strategy and plan.
1. Get your video's up on YouTube immediately. The others? Not so much right now.
2. Ensure these videos have a website address included that people can punch in to reach you. Ensure it's titled with keywords and tags for your targeted niche.
3. Ensure you also have a matching landing page which has the same keywords in the title and links at that website address. Landing page also has links to relevant other sites, no-follow to those who you don't want to send your pagerank to.
4. Make sure you have an opt-in link so that they can subscribe to your future videos, podcasts, articles, blog entries, etc. Here's a good time to give away a video-related freebie for signing up.
5. Check into these other, lower ranked sites to see if they are worth expanding your message into. (You want 80-98% of the viewing publish to see your message - then 20% should be able to find your site.) Post your video to these as they pan out.
6. Social bookmark your video.
7. Blog about your video and include the script if you want. Link your to your landing page and vice-versa - and of course, embed the video in your blog post.
8. Add these links to your Squidoo page - or create a new Squidoo page just for that video.
9. Catch up on all your social bookmarking to this point (blog, Squidoo page), so everyone can "Stumbleupon, Digg, Reddit," or otherwise contribute to your message.
10. Now post an article reviewing that video and the subject it covers. Social bookmark that article when they publish it.
11. Take that article and add another page to your video mini-site. Social bookmark that page as well.
12. Finally, review what you did, see how you could improve on it, and take your next source of inspiration - find the keywords, etc. for it and then create a new video, starting over from step one.