Hello,
This is a new experiment as I tell you how all this new stuff is now revolutionizing your using search engines to get people to your mailing lists and sales pages.
Web 2.0 features are highlighted by Google and get priority - because people are flocking to them and clicking on these more and more as broadband increases its reach.
What are these?
Podcasts.
Video.
Blogs.
Even picture sharing with tags.
Social bookmarking and networking.
I've mentioned before that this is really where the Internet starts to really evolve into tools people want to use to amplify and evolve their lives. You see, humankind is a bunch of groups of social people.
And our longest traditions are social ones - our oldest histories were passed down in the verbal tradition centuries before writing became popular.
Now, today, we come full circle. We are now videoing and recording our thoughts, opinions, music, jokes, stories, and what-not. The most popular ones get viewed over and over. The two top Internet videos (that I know of at this writing) have been viewed over 45 million times.
Even second tier copies and "also-rans" have been viewed millions of times themselves.
How does this play into your marketing and all that work you've done on getting your top search engine rankings so that people will find your web pages and buy your stuff?
If you haven't noticed, a really optimized page with a video will take over your rankings within hours (per some reports). Michael Campbell says Google is working at being able to index sites at near-instantaneous speed for the near future. For years, they've given priority to Web 2.0 sites, indexing them as much as a week before static sites.
Organic SEO types got around this by pinging search engines when they had an update. (And several dishonest types nearly wrecked this system by attempting to spam-ping and so artificially inflate their standings, but smarter and more ethical minds prevailed.)
But now-a-days, you only have to post your video and/or blog about it and you are nearly instantly on Google's index.
So here's the experiment:
- Start with your blog. Make sure that outgoing links use your keywords and that your blog entries are themed properly.
- Sequence is blog, podcast, video. Write the blog, turn it into a podcast, turn that audio with a powerpoint into a video. Post these all on the original blog. Then turn around and upload that same video to YouTube.
- Tag it properly with all the appropriate keywords.
- Social bookmark the permalink for that blog. Again, make sure you tag it.
- Turn the blog post into an article and post this to the top few excellent article directories.
- Social bookmark your article.
- As you do the above, add links to the permalinks to your Squidoo page(s) on this subject.
- Combine the best articles (complete with links) into a special report which you give away to existing mail list subscribers and to new subscribers. Such a special report also has ads for your product line, which have live links to existing sales pages.
Notes and comments on the above:
a. This doesn't replace your organic SEO work, especially in searching for keywords.
b. Of the above, you can see many different social networking tools at work: blogs, social bookmarks, Squidoo, YouTube.
c. I use a powerpoint presentation instead of a video, as its both faster and higher quality. And I don't have to get dressed up and build a backdrop to show my handsome face around...
d. The podcast is Text-To-Speech, as it requires less editing. The trick is in getting your voice to pronounce it right to begin with.
e. If it's done right as you go, the whole thing shouldn't add more than an hour to how long you currently take to blog.
f. This combines the advantages and speed of blogging with the pervasiveness of videos and the effectiveness of article marketing.
So: there's your recipe. Now for the hard work. I'm posting this as a blog entry first.
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Update 1/14/08 (about 6 hrs later - got some sleep):
You can see I linked in the podcast above.
However, I had some trouble uploading the video straight to Blogger, so I uploaded it to YouTube and embedded it below:
Feel free to comment either here or there...
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Update: 080114 (not part of above podcast or video)
Occurred to me that by creating one video/podcast/etc. for each product line per week, this would have the accumulative effect of posting that many articles. Only difference is that articles currently have built in hot-links. BUT... since you post your blog as an article as well, then you have those hot links in your resource section.
Essentially, this is article marketing on steroids, since you get both the advantages of writing one article per week per product line, and also the blog, podcast and video - which reach different publics.
Obviously, in your bio box, you'd mention these different forms for this message. And your blog would enable people to subscribe to the RSS feed, as well as social bookmark that blog page themselves. And you would enable them downloading your special reports based on subcribing to your mail list. (I've seen recently some ebooks built with video links - it's worth a try...).
Another application is that you would be able to create course materials this way - or at least accents. Building your video in Camtasia (at least their 3.x version) enables you to add this to a menu of options, as you were going to put it on a CD or webpage... And a course on the material you write up would then be another product to sell through your product-funnel!
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