Monday, January 26, 2009

5 steps to make PLR earn money online through proper SEO and keyword research.

(photocredit: thisisbossi)
5 steps to move your PLR into an "Earn Money Online" mode.

Here's a few simple steps to move your PLR over into a money-making online product.

Peanut butter is a great example of PLR. People make peanut butter - then they sell the raw (or packaged) product to others, who put their label on it. (And if they do this poorly, lots of people get sick, plus their and all these other brands get damaged.) Anyone can contract with them to package their peanut butter under their label and brand.

PLR (Privately Licensed Rights) material can be easily converted over into ebooks, whether re-written or not. The trick is to get it to sell - since a lot of people have access to the same data.

Most PLR packages don't take the extra step of providing a keyword list - which is essential in order to do any basic SEO so that people can find your product. I've tried simply dropping the whole text into a keyword extractor - and wound up with so much useless wordage and non-sensical keyword phrases that I didn't even bother to run them through my KEI generator (RankTracker).

But there is a logical way to find keywords and prep for your SEO efforts:
  1. Starting with a set of articles or an existing book - generate and scrape the table of contents. (This should give you the important concepts for each chapter - unless it's poorly written - and then you write them yourself, based on content.)
  2. Take these and break them down into logical keyword phrases. Save as text, one per line.
  3. Now run these through Google's KeywordExternalTool with synonyms checked.
  4. Download those two text files and run them through RankChecker to find KEI. Then again, with WordTracker, to find suggestions. (For good measure, run all KW which have over 100 hits through WordTracker again.)
  5. Now you simply filter out (anything less than 20 hits/day or with KEI less than 2.0, plus disrelated ones) and you have a decent list of words associated with your product.
Now, revisit your original material and search for these keywords. Edit the titles to ensure that the keyword shows up there - but is still catchy and interesting.

Only at this point do you revamp the cover and upload it to your ecommerce engine. With the best keywords, you can now start generating content which link back to your product by permalinks.

- - - -

And that might be a new idea. Have word-based permalinks for every product you offer in your ecommerce engine. And link to those products with keyword phrases - not only to your blog posts and interior in your pages. This helps your product listing page to show up in Google on it's own merits along side your blog/squidoo/podcast/youtube content which has the same keyword phrase.

So, there you go --

Good Hunting!
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