Thursday, July 31, 2008

Getting buyers and shoppers to your site

Biggest challenge is getting buyers and shoppers to your site.

Ebay is one venue for this - which is what I've been researching for the past couple of months.

Another is Froogle. Turns out an OSCommerce store can upload directly to Froogle - and your entire store has now just become international for free.

There are probably venues which get buyers to your store. (Amazon would be one, except it has a high-priced annual entry fee - you think they'd lower the bar to attract more sellers who could be upgraded to that annual fee...)

The trick and sequence is to get them pre-qualified by having them buy to begin with (some call this a "reverse funnel") and then turn them into repeating customers through quality service and free/paid subscriptions.
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