Showing posts with label auction. Show all posts
Showing posts with label auction. Show all posts

Sunday, August 31, 2008

Simple way to make money on eBay - profitably

Here's a simple way to make money on eBay - and keep your profits...

The basics of making profits and money on eBay consists of the following factors:

  1. How many items you have in auction on a regular basis (during the week or month).
  2. How many successful auctions you have during that period.
  3. How much profit you average from those items - or your minimum profit. (This is actual profit, what you get in as payment minus all of eBay and PayPal's fees, and minus your actual manufacturing and shipping costs.)

These relate like this:

Items x successful auctions x profits = money made.

4 items with 4 successful auctions and $5.00 profit each is $80.

Now you can use this to figure out backwards how much money you want to get during your weekly/monthly period.

If your items average $5.00 profit each, and you want to make $1,000 per month - then you have to have a lot of successful auctions with a few items, or a lot of items with a few successful auctions - or some combination.

Divide $1K into $5.00 chunks and you get 200. So you need 20 items with 10 successful sales each. Or 200 items that sell once. Or 2 items that sell successfully 100 times.

Obviously, if you can make $20 or $50 per auction, then you need to have fewer successful auctions and/or fewer items.

Really, that's the simplicity of it.

Now if you have an item that sells 50% of the time, you are going to have to have twice as many auctions to meet the needed successful-auction quota. And this is why I bring up how many items, because you can actually be your own worst competition by listing too frequently. But the same doesn't necessarily go for having similar items in the same category - people may buy all of your items and so increase your items' success rates.

So you'll need to have some sort of research tool, or compile your own success data so that you can actually figure what you have to do in order to make yourself a pile of money on eBay.

But it can be done. And that formula above one good way to do it.

A weekly basis is tighter - but it can be done.

Tuesday, August 26, 2008

Stamps.com = just don't, Don't, DON'T use them.

Stamps.com = overpriced for the casual user, buyer beware!

My experience. Tried it out as a survey suggestion, as it had a 30-day trial. Unfortunately, I thought it was pay-as-you-go fee structure as the cost wasn't clear on sign-up.

Then I accidentally signed up again when I activated the software. So I was being billed twice before I got my credit card statement. When I thought I had it cleared up (she gave me credit for the other account and canceled it, plus was supposed to upgrade me to the $20 postage - but only moved my existing $5 on each to the original account, totalling $10).

Next statement arrived a few days later and I had been billed twice again for the next month. At $15 each billing, I was already out $60. And no, Stamps.com doesn't refund - unless you go through a supervisor. But they gave me a month's credit and I got them to send me that free scale they had also promised (which is usually jumping through hoops to get, from what I'd heard.

Scale arrived today. It is useless without the proprietary Stamps.com software, which only runs on a PC. Has no readout, just a USB cable. Good thing is that you can use it without having to have an active account. Bad thing is that it isn't worth the $49.95 you pay for it. Checking on ebay showed that it sold for $2.25, with a 25% success rate. Means people don't want and can't use this scale for anything else.

Three thumbs down. Extremely over-priced nonsense along with their habit for over-billing.

You have to save enough to pay off that $15 every month. Unlikely.

Here's how you can pay all your eBay and other shipping needs:

USPS ClickNShip will print labels and pick up priority and express packages for you and send you free supplies (you just pay shipping on the supplies). Their self-adhesive labels are pricey, though.

PayPal will also print Priority and Express labels, as well as First-Class Packages. You can print them on regular paper and tape them onto an oversized envelope (just don't cover the barcode). PayPal makes you pay for confirmation in order to guarantee their products, though. So it's a minimum of about $1.40 per first-class large envelope.

Want to know the weight? Get one of those cheap Pelouze scales. (I got one for just under $15, total with shipping.) Good enough for First Class. Then look up what you'll have to have for extra postage. Turns out the post office sells a wide variety of stamps right on their site - and plenty of 1-cent stamps to make up the slight difference.

Example: My info products ship out on a CD with an insert and come in just under 2 oz. And they are stiff cardboard, which can't be machined - so I need to pay a total of 79 cents per item. Get some 78-cent and 1-cent stamps and I'm in business for cheap. (Someone did send me a CD which had been put through their mechanical sorter, but it looked a bit beat up when arrived - still worked though - and only had a 53-cent stamp on it...)

Or - get one of those Stamps.com scales on eBay and download their latest software, and then don't register for it. Buy your stamps from anyone except Stamps.com and you'll be getting everything done a lot cheaper and faster.

Of course, they'll eventually upgrade and won't support legacy software, so the advice on their scale is time-limited. That Pelouze scale has been around for ages, though...

Monday, August 25, 2008

What to sell on eBay or any auction

What to sell on eBay or any auction - it's a widely-known secret...

That secret is: stuff that sells!

No kidding.

Let me explain how this can make you a ton of money:

eBay is a niche market. A big one, but still it's a niche. Probably a niche of niches. But stuff that will sell on other venues won't necessarily move on eBay. I've cross-checked several research tools and find that not only sales, but also keywords are different for eBay titles than in the "real world" of SEO. Hot niches you find on WordTracker don't necessarily sell as well on eBay.

So: again, the butt-ugly advice -
"Don't waste your time with trying to pitch things that a lot of people don't want."

Now, just because they don't want to buy your things at an auction doesn't mean they won't want to buy it online or in person. Selling fresh beef is best done over a counter, or in person from the farmer who raised it. Trading cards might sell much better from a booth at an industry event - or a convention.

There is this fascinating trend picking up - Amazon is continuing to expand while eBay shrinks. What this is attributed to right now is that buying habits have shifted over to wanting fixed prices. This last area is one where eBay is still expanding - and have changed their policies to adapt.

This means that Froogle and other such sites will continue to gain as well.

So put your best foot forward and write great sales pages for you items - and continue to promote them via social media while you only put those items which sell well on an auction platform over there. Keep the rest on your website, where the true niche denizens will migrate over and buy.