Thursday, April 23, 2009
Sure, social media dominates Google - by their choice. Because social media already has been "vetted" by others and so is popular. And Google simply follows things that are popular and helps others find them.
Homework for our first lesson is to get a copy of "Bending the Web" from Jack Humphrey. While you're out there searching, find a copy of his "60 day plan" in PDF format so you get an even broader clue about what he's talking about.
Essentially, the point is to get your content on as many other sites as possible for any given keyword.
Now, this video (which I did a year ago - my how Internet time flies) shows you a simple route to do this:
But your mileage may vary. For this example, I didn't take some hot keyword with a lot of competition or even figured out how to push a particular product with it. The general idea is there, though - write your content once, publish it many ways as fast as you can. And make sure it all links with the same keyword to the site you are promoting.